---
title: Performance-based
image: https://lp.playbook.media/hubfs/Performance%20creative-1.jpg
---

[![Playbook Media](https://lp.playbook.media/hs-fs/hubfs/53ldSRNmSfWZcfsxPf3I_X9d0HgB9QBq2h9LEKTPI_PlaybookMedia_Logo-horizontal_-1-.png?width=1147&height=200&name=53ldSRNmSfWZcfsxPf3I_X9d0HgB9QBq2h9LEKTPI_PlaybookMedia_Logo-horizontal_-1-.png "Playbook Media")](https://www.playbook.media/)

- [Services](https://www.playbook.media/services) 
    - [DTC](https://www.playbook.media/dtc/)
    - [Media Buying](https://www.playbook.media/services/media-buying/)
    - [Creative](https://www.playbook.media/services/creative/)
    - [Measurement](https://www.playbook.media/services/measurement/)
- [Our Work](https://www.playbook.media/our-work)
- [About](https://www.playbook.media/about)
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![Performance creative](https://lp.playbook.media/hs-fs/hubfs/Performance%20creative.jpg?width=4676&height=3205&name=Performance%20creative.jpg "Performance creative")

# Performance-Based Creative

Growth oriented brands need a systematic approach to data-driven creative that continuously produces results. You need creative that converts. We produce original, brand friendly direct response creative for Facebook and Instagram. You only pay us when our creative outperforms your current ads.

#### Data Analysis

 First we take a deep dive into your account to understand your baseline performance. Then we apply our best practices to forecast your performance gains and estimate your ROI.

#### Production

 Full service production capability means we will develop the concepts, write the scripts, assemble the crew, shoot the creative and make the edits. Customized to your needs.

#### Testing & Optimization

 We launch multiple versions of creative, testing key elements that drive learnings and long term results then we rigorously analyze data and set up new tests to continuously improve performance metrics on existing assets.

#### Pay-for-Performance Pricing

 We work with select clients on a pay-for-performance pricing model where there are no upfront costs to production and clients pay a percentage of ad spend to our creative. 

## Get in touch with us

[![image 29](https://lp.playbook.media/hs-fs/hubfs/image%2029.png?width=200&height=26&name=image%2029.png "image 29")](https://lp.playbook.media/?hsLang=en)

444 South Flower Street, 13th Floor  
Los Angeles, CA 90017

 

 

[(323) 248-0603](tel:3232480603)

 

[contact@playbook.media](mailto:contact@playbook.media)

## SERVICES

- [Media Buying](https://www.playbook.media/services/media-buying/)
- [Creative](https://www.playbook.media/services/creative/)
- [Measurement](https://www.playbook.media/services/measurement/)

## MORE

- [Blog](https://blog.playbook.media)
- [Contact Us](https://www.playbook.media/contact)
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